Sales promotion the national wedding show

What is sales promotion?

Sales promotion is the process of persuading a potential customer to buy the product.  Sales promotion is designed to be used as a short-term tactic to boost sales – it is not really designed to build long-term customer loyalty.

   Some sales promotions are aimed at consumers.  Others are targeted at intermediaries (such as agents and wholesalers) or at the firm’s sales force

There are many different ways in which organisations use to help them boost it.

• ·         Offers
• ·         Discounts
• ·         Free sales
• ·         Buy one get one free
• ·         Competitions
• ·         Incentives

The national wedding shows uses many differnt techniques to ensure that they can maximise there sales promtions. Firstly:

Competitions.

Competitions are a good way in getting the ucstomer interested in what you are trying to sell. The national wedding show as included the sales promotion on there website, as said before the website is a good way to include ll the information about your event. A benefit of doing this is that as you already have a website it is free for them to put this on.

   Competions are a very good incentive because however big or small the prize is the fact that you may win something always gets a customer excited.

  Some of the prizes in which you could win include: 

There are 25 competitions altogether which have been stated on the website. Below is the website with them all on.

http://www.nationalweddingshow.co.uk/competitions

Saving money

The National Wedding show uses another good techinque which is saving money if you get in quick. This includes:

• ·         The National Wedding Show are offering a limited number of exclusive VIP tickets on sale in advance for £35 ensuring you plan your perfect day in style!
• ·         Included in the VIP Ticket offer;
• ·         VIP Glossy Box packed full of treats
• ·         Free glass of Freixenet bubbly to make a toast to your future happiness
• ·         Relax away from the hustle and bustle of the show in the comfort of the exclusive VIP lounge.
• ·         Benefit from reserved seating at the show stopping catwalk – ensuring you have the best seat in the house!*
• ·         Whisk yourself to the front of the queue through the fast track entrance – saving precious time to shop the show

• ·         PLUS all standard ticket benefits - full access to over 250 exhibitors and a host of live features.

This is appealing to many people as they feel they are getting a great deal. They also use the advanced booking technique, when tickets are purchased in advance, there is a discount from on the day tickets. 

This is great for the National Wedding Show as people will feel compelled to buy tickets online and save some money. This can also just bring awareness to the show. Also as statistically people who attend the national wedding show also go with one or more people there is excitment on making sure that all who are participating the show will receive one