Direct marketing

Definition of 'Direct Marketing'

A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.

Investopedia explains 'Direct Marketing'

Direct marketing removes the "middle man" from the promotion process, as a company's message is provided directly to a potential customer. This type of marketing is typically used by companies with smaller advertising budgets, since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
http://www.investopedia.com/terms/d/direct-marketing.asp#axzz1p20VtQZY 



None of my events do any direct marketing for example, catalogs, fliers etc. 


Although at the national wedding show the stall holders has the opportunity to apply to get free fliers so they can hand them out themselves below is a picture of the application form to get the fliers.

This is good as it means that the stall holders can hand out to people who they know this will help there own reputation at the show.
  The x factor tour does no direct marketing, from this obviously the national wedding show has the better marketing techniques for the direct marketing.