Advertising two- X factor tour

Twitter/Facebook

As said before facebook has become the world’s biggest social network. As the X factor has the target audience of young females ranging from ages 13 up, facebook is a great way to keep there audience updates and advertise there tour. This is a very effective way as it increases the amount of tickets bought before the show.

Another social media technique used is Twitter. Twitter has recently been on TV because of how much people love it. Everyone, including celebrities and television personalities are tweeting and posting information about what they are doing on their Twitter accounts. In Twitter, you just have to create an account and find followers. If you start to follow someone (even if you do not know that person) he/she will start following you as well. This way that person would be informed about any updates you make. At the same time your marketing purpose would be fulfilled. It is definitely one of the fastest ways of connecting to a larger audience isn’t it? And think it is for free.

This has become an effective way as it is quick and easy for the x factor tour to keep updating and letting people know about there event  this will increase there sales of tickets.

Youtube advertising

The link below has been taken from youtube. As the xfactor is so well known by having a simply youtube clip advertising the event this can be a great way to bring in customers. Although this may not always be as effective as some people think, the reason for this is to enable your audience to view the clip you would need to type in the relevant information. Below the clip is the amount of views in which this clip has had, it is a minimal number of 387. Considering that there facebook account has 4,641,019 likes and twitter has 779,657 followers this is clearly not the most effective way of promoting the tour.

http://www.youtube.com/watch?NR=1&feature=endscreen&v=ZnuxtS8slEM

Official website

As said in my last post the official website is basically the main way of getting information out to the public and the main advertising technique. If any problems they supply a contact email and anything else you may need eg any other information.

Overall i believe that both of my events have chosen to promote themselves in different ways but still getting the same result which is advertising to there target audience, selling out and increasing the money in which they make. Both events have the same objectives and they both work whether the advertising is from twitter, youtube, billboards they all very effective. I believe that the national wedding show could improve on there social networks by getting more followers, but statistical facebook is not aimed at people of the age of getting married. 
  X factor can improve on there official website as the tour does not have its own site which people may find either confusing or they may feel that it is not legit and do not want to buy tickets from them as they feel they may be taking there money.