Sales promotion- The x factor tour.

The x factor tour similar to the National wedding show uses many different techniques to promote there sale firstly below is a clip taken from the promotional marketing website and states that: “TalkTalk customers will be given the chance to win four VIP passes to the live tour. Thousands of tickets will be given away to meet the artists and watch the shows which kick off on 25 February in Manchester and tours the UK.”

This has become a very effective technique as even if people are unable to buy the tickets if there are too late, they still have the opportunity to be able to buy the tickets. This incentive will encourage the customers to buy tickets. This will increase the amount of income the tour will be taking.

Whilst researching for different sales promotion techniques in which the x factor tour does i came across Wink Bingo, this is as it says in the name a bingo site. It is offering tickets for the X Factor show in Manchester on Saturday 25th February and you could be there. All Wink want you to do is use promo-code LITTLEMIX when you deposit between £5 and £100 on their site.

This is good as it means that the target audience has been increased as all the average age for people who use bingo sites is

18 – 24 years: 13.75%
25 – 34 years: 15.96%
35 – 49 years: 25.26%
50 – 54 years: 5.82%
55 – 64 years: 6.66%
65 years+: 2.96%

35-45 usually at that age have families, this is effective as the will be more people wishing to buy tickets and this promotion will be seen and they will try to get there whole family to go this will increase sales.

Following the success of tic tac’s The X Factor on-pack promotion last year, which grew sales by +14%, each of these top-selling Ferrero brands will feature an on-pack promotion, giving consumers the chance to win tickets to the live shows each week throughout the series, as well as tickets to The X Factor Live Tour 2012. The X Factor on-pack promotions launch from the 1st August and will run throughout The X Factor 2011 series.

   By promoting the tour on something as popular as tic tac’s this is great for the tour as more and more people will see the promotion.  Also the fact that more popular sweet/ chocolate brands want to get involved means that the x factor tour is being promoted to a wider audience and this will increase the target audience.

Overall out of the two events i believe the national wedding show does a better job in enticing there audience with incentives to attend there show they have 25 different competitions all linked to there main target audience, which will make them want to join the competition more. The x factor show however promotes themselves on a wider range of products this does have its advantages for example there name is spread over a wider range which can entice more people. On the other hand its not all linked to the product or sponsor itself, this can be seen as a disadvantage whereas the national wedding show have got all there sales promotion linked to there product which is the show.