public relations

What is public relations?

   ‘Form of communication that is primarily directed to image building and that tends to deal with issues rather than specifically with products or services.

   ‘Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest.’

- Friedman J, Dictionary of Business Terms, 4^th ed (2007) Hauppauge, NY: Barron's Educational Series

The national wedding show

As the shows main aim is not to make a profit, it is more of to make awareness of the show and increase the amount of customers visiting the show. Although the national wedding show already has the customers a good way in which they have used as a way of public relations is Press coverage’s.

Stated in my one of my posts below the show has been seen in

Watch clips from How To Look Good Naked here- http://www.nationalweddingshow.co.uk/gok-wan-presents-how-to-look-good-naked-from-the-uks-largest-wedding-show/6508688.article

Watch the London show featured on Wedding TV here- http://www.nationalweddingshow.co.uk/story.aspx?storyCode=6509388&preview=1&hash=49D03F0C1B9567F03BB1FB09B1FE2F28

Watch the Birmingham show featured on Wedding TV here-   http://www.nationalweddingshow.co.uk/story.aspx?storyCode=6509387&preview=1&hash=50CBF46B5B2B6E519F9A174A06929788

By having the promotion on such a well known show as Gok Wan this can promote the show on a very positive level.

The x factor tour.

The x factor has had many things during the live show which could affect not only the popularity of the event but also the attendance of the tour. As part of the public relations research and an event would want to have the best press as possible as otherwise this could effect the shows participation. The most recent story to hit the news is Frankie Cocozza got kicked of the show for taking Cocaine. As the shows target audience is young females this is not the image in which the show wants to create.


The mop-topped rocker broke one of the shows "golden rules" by bragging about using the class A drug in front of production staff.
 The afternoon Frankie 18 issued a statement apologising to mentor Gary Barlow and all the fans who voted to keep him in the show.
 He Admitted Thins had got "out of control" and confessed breaking competition rules.

He said "i'd like to apologise to Gary my fellow contestants and everyone who has voted for me, but as of today i will no longer be in the x factor

 

Although on the other hand sometimes by having bad press this can be good as it means you are still able to promote the show as it will be on the front pages of the news and you are able to sell more tickets. Also as the show has been going on for some time now the viewers know that there is going to be some bad stories withing the show but the good stories can usually undermine the bad ones and the amount of viewers are able to stay the same.

The graph below shows how the show is still increasing year on year and how the stories will not change the popularity of the show and tour. 

Overall i believe that the x factor tour has taken most advantage of there public relations the reason for this is because although they have had some bad press over the 7 years of showing they have made the best of what has happened they have made every bad story which has been leaked into a positive marketing technique. for example, when Frankie Cocozza got kicked out of the show the stories made it out that the x factor had nothing to do with it and as soon as they heard they kicked him of the show straight away. The advertising they did after the story was to ensure that there target audience (Young females) would still watch it and there parents would still want them to watch it and attend the show. I believe the x factor make the most of any promotion they get, which is what an event selling tickets needs to do as there name will still be getting out.

 On the other hand the national wedding show is not as big as the x factor tour, and in there case they do not need the same promotion as the tour, the reason for this is they have a direct audience and they know who they want to sell it to, as of yet there has been no bad stories out, there has been TV coverage on Gok Wans show which increased there profile but not excessively.