Advertising one- national wedding show

What is advertising?

According to knowthis.com “Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people.”

  There are many different ways in which the national Wedding show have used to advertise the show. All these different advertisement methods are there to promote the event in which is happening so people are aware of the show and will attend.

Billboards

This is a picture i took when walking through the London underground there are many located on the escalators going up and down from the underground. This picture shown on the left is a large poster located in the underground. This is effective as it allows a wider audience to see the poster on a day to day basis this can create more income into the show.

    Advertising in this unique environment not only allows advertisers to broadcast their message to everyone, it also offers a unique level of consumer engagement.

      With an average of 3 minutes waiting time on platforms, commuters have plenty of time to read, consider and take in your message.

    87% of consumers welcome tube advertising as it provides a welcome distraction during there journey.

All in all, the positive relationship consumers have with Tube advertising leads them to act on it. Our research shows that 79% of commuters have been somewhere, bought something or looked something up as a direct result of tube advertising.

http://www.cbsoutdoor.co.uk/Our-Media/London-Underground/

Magazines

A great way for brides to find out about the show if not already no about it is through magazines. The show is promoted in many of the bridal magazines for example, Confetti which is a bridal magazine; this is promoting the national wedding show.

 By having an advertisement in a magazine this promotes to there main target audience... Brides.

 This is effective as this will increase the awareness of the show and increase the amount of income.

Facebook

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

 They had 845 million monthly active users at the end of December 2011. It has become one of the most creative ways for businesses to promote themselves.

Shown below is how many people have liked the page, but this doesn’t mean this can be accounted for the amount of views customers have had. 

The national wedding shows facebook is constantly being updated with new and exciting things which are happening.

The main reason for promoting on facebook is facebook is branded as the largest social network in the world and is a great way of simply advertising and getting the event out there.

Official Website

The website is the main way of getting the advertising out as all the information for the event is on there. Including everything from when the show is what the show is and all the information about the stalls.

Having a website as a way of promoting is very effective as it’s your own site and you can out anything you like to try and bring in more customers and raise awareness of the show which will increase the income coming into the show.

 All events use this as a way of promoting to the customers.

TV coverage

Not all events have the opportunity to promote themselves in such an effective way like the television. The National Wedding Show has been featured on The Apprentice, How To Look Good Naked, Ten Years Younger, Cherry Gets Married and Wedding TV - this has raised the profile of the show, expanded there visitor awareness and provided coverage that money simply cant buy.

Watch clips from How To Look Good Naked here- http://www.nationalweddingshow.co.uk/gok-wan-presents-how-to-look-good-naked-from-the-uks-largest-wedding-show/6508688.article

Watch the London show featured on Wedding TV here- http://www.nationalweddingshow.co.uk/story.aspx?storyCode=6509388&preview=1&hash=49D03F0C1B9567F03BB1FB09B1FE2F28

Watch the Birmingham show featured on Wedding TV here-   http://www.nationalweddingshow.co.uk/story.aspx?storyCode=6509387&preview=1&hash=50CBF46B5B2B6E519F9A174A06929788

This is an effective way as it means that not only are you promoting to your target audience you are essentially promoting to millions of viewers.