target audience

Knowing the target is very important as it allows you to better identify what media to advertise through and how to create your advertisement. If you don't know who to market to, you won't know how to market to them either.

The national wedding show-

After researching the target audience i have established that the average household earnings a year of a customer at the exhibition are £54,500.

• 89% of the visitors are in the ABC1 socio-economic band.
• ABC1 adults make up the majority of the readership for broadsheet newspapers, with 77% reading the times.
• The National Wedding Show researched that the average age for a first time bride is 29.
• 35% of brides would consider cosmetic surgery for their wedding (psycho graphic) and that the South East homed the highest amount of brides-to-be.
• 97% of visitors come with the bride.
• 27% come with the groom.
• half of all visitors bring the mother of the bride.
• 40% come with their bridesmaids.
• By knowing what the target audience is this helps establish which retailers should be exhibiting at the exhibition, as if they were to have hundred to suit hire stands the turnout would be less likely to exceed the numbers it has been reaching.
• 97% of visitors come with the bride
  27% come with the groom.
  half of all visitors bring the mother of the bride.
  40% come with their bridesmaids.
  
  
  By knowing what the target audience is this helps establish which retailers should be exhibiting at the exhibition, as if they were to have hundred to suit hire stands the turnout would be less likely to exceed the numbers it has been reaching.